![]() Ultimately, she said, collegiality supports growth and productivity in the workplace. Everyone is incredibly kind and empowering, so it makes work “Waking up every day being able to take on new challenges while having the support of executive management is very rewarding. “OnCue is just the best company,” she said. Long story long, I guess my hospitality, wine and special beer pairings won him over because I went to OnCue as fast as I could!” How It’s GoingĬuellar is not only passionate about the category, but also about the company she works for. I would also stop at their table and chat. “Every dinner, I would specifically pair a beer for him instead of white wine. I also knew he was a big craft beer fan,” Cuellar said. “I knew that Jim Griffith, the CEO of OnCue, wasn’t the biggest fan of white wines but really enjoyed big bold red wines like Cabernet Sauvignon. The dinner included a wine component, and Cuellar was the beverage education director. While she was teaching at OSU, a program called the Distinguished Chef Series Dinner culminated in a special scholarship dinner four times a year, which OnCue’s Griffith and Aufleger families attended. “How I ended up at OnCue is a great story,” she said. And she served as the director of the Wayne Hirst Beverage Education Center, the executive director of the Wine Forum of Oklahoma, the largest education and scholarship fundraiser for hospitality students in the state, and the founding director of the Craft Beer Forum of Oklahoma, a sister event to Wine Forum, focusing on beer education. ![]() She spent seven years teaching food, alcohol and research courses at Virginia Tech, Texas Tech and at her alma mater, OSU. And over the course of her career, she’s received her certified sommelier, multiple Wine & Spirits Education Trust (WSET) certifications, Society for Wine Educators certifications and her Certified Beer Server through the Cicerone program. Her PhD research was primarily focused on food and beverage. “I was totally hooked on studying beverages after that course.” “When learning about sensory, I took a class with UC Davis, which is renowned for its extension education programs, largely focused on wine,” she said. In the time between earning her MBA and her PhD, she worked for Sonic Drive-In’s corporate office as a sensory and consumer insight analyst. ![]() How It StartedĬuellar has a PhD in human sciences, a master of business administration (MBA) and a bachelor of science in marketing, all from Oklahoma State University (OSU). “While it’s more work, it really helps provide a customized variety.”Ĭuellar also played a key role in the launch of OnCue’s new app, working with the app partner Rovertown and creating offers and promotions across categories to ensure its success and ability to provide value to customers, especially during difficult economic times.įor all this and more, CStore Decisions is recognizing Cuellar as a 2021 Category Management Leader. “I believe each wine and beer assortment should be individualized by each store,” Cuellar said. In her role, she also works closely with the merchandising team to set up new cooler and shelf sets. “Every time I tell someone I’m a beer and wine buyer, they respond, ‘That’s the dream job!’ And I say, ‘Yes, yes, it is,’” Cuellar said. It does not store any personal data.As the category manager of beer, wine and packaged beverage for Stillwater, Okla.-based OnCue Express, Kim Cuellar is responsible for space management and product selection as well as product optimization and promotion management. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. ![]() The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. ![]()
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